Channelnomics

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In Channelnomics
Jun 8th, 2021
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Channelnomics / Channelnomics Frank Cespedes joins Channelnomics’ Changing Channels host Larry Walsh to talk about effective sales and channel strategies in the post-pandemic economy....
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In Channelnomics
May 11th, 2021
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Channelnomics / Channelnomics Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales....
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In Channelnomics
Apr 27th, 2021
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Channelnomics / Channelnomics Vendors say the value distribution brings to the go-to-market equation is waning, but the reality is far more nuanced. By Larry Walsh During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing...
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In Channelnomics
Apr 27th, 2021
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Channelnomics / Channelnomics Channelnomics’ Larry Walsh responds to the perception that distribution is declining in value to vendors’ go-to-market equation and channel programs....
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In Channelnomics
Apr 21st, 2021
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Larry Walsh / Channelnomics The $100 million fund is more about research and development as the collaboration platform face slowing growth, increased competition. By Larry Walsh The pandemic shift has benefited Zoom, which saw its subscribers, revenue, and profits climb faster to stratospheric heights than an Elon Musk rocket. But Zoom has a problem that […]...
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In Channelnomics
Apr 13th, 2021
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Channelnomics / Channelnomics Joe Sykora joins Channelnomics’ Changing Channels host Larry Walsh to talk about strategies and tactics for instilling in partners the imperative of selling persistently and consistently....
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In Channelnomics
Apr 6th, 2021
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Larry Walsh / Channelnomics Channelnomics’ new report shows how the channel is planning for the post-pandemic economy. By Larry Walsh Life is hardly back to normal a little more than a year after COVID-19 disrupted the global economy and everyday lives. We continue to labor under social restrictions and safety precautions that, while designed to […]...
By general
In Channelnomics
Mar 29th, 2021
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Channelnomics / Channelnomics Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity. ...
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In Channelnomics
Mar 24th, 2021
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Larry Walsh / Channelnomics The pandemic showed that selling through inside and virtual sales works. The question is whether to increase capacity even if it conflicts with channel partners. By Larry Walsh Inside sales teams, the oft-overlooked and underappreciated warriors of the call center, earned star status over the past year as the COVID-19 pandemic […]...
By general
In Channelnomics
Mar 22nd, 2021
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Larry Walsh / Channelnomics The real story isn’t distribution consolidation; it’s evolving capabilities and value propositions  By Larry Walsh The merger of Synnex and Tech Data is about more than the distribution consolidation trend that people around the channel like to chat about. It’s a reflection of two forces in the tech market: the need [&...
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In Channelnomics
Mar 15th, 2021
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Channelnomics / Channelnomics Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs....
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In Channelnomics
Mar 2nd, 2021
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Channelnomics / Channelnomics In this episode of Channelnomics’ Changing Channels webcast, Chad Cardenas of TSG joins host Larry Walsh to discuss his model for getting partners to put skin in the game with start-up technology companies through investments and channel commitments.   The lore of Silicon Valley was written with venture capital money. The s...
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In Channelnomics
Feb 23rd, 2021
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Channelnomics / Channelnomics Meaghan Sullivan joins Channelnomics’ Changing Channels host Larry Walsh to recount the marketing lessons learned during the pandemic and how those learnings will shape digital go-to-market strategies for years to come....
By general
In Channelnomics
Feb 4th, 2021
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Larry Walsh / Channelnomics Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report By Larry Walsh COVID-19. Social unrest. Political turmoil. The year 2020 will go into the history books and the channel annals as an extraordinary year – and, obviously, not for good reasons. Probably never in our industry’s hi...
By general
In Channelnomics
Jan 28th, 2021
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Chris Gonsalves / Channelnomics 2021 Channel Forecast report reveals scarred, but resilient, channel By Chris Gonsalves Last February, Channelnomics (formerly known as The 2112 Group) took a hard look at the factors at work in the technology channel and declared, with some degree of certainty, that we knew what the year of 2020 would look […]...
By general
In Channelnomics
Jan 4th, 2021
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Larry Walsh / Channelnomics The name change reflects the evolution of our mission and services to our valued clients. By Larry Walsh Sports teams retire the jersey numbers of their legends, immortalizing their achievements and contributions. We’re doing the same. We’re hanging up the “2112” jersey and consigning the number to history. From now o...
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In Channelnomics
Jan 1st, 2021
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Larry Walsh / Channelnomics Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth. By Larry Walsh An interesting topic popped up in a side conversation at last week’s Acronis Global Cyber Summit, the virtual installment of the vendor’s second customer and partner event. During the spea...
By general
In Channelnomics
Dec 23rd, 2020
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Jeffrey Burt / Channelnomics Pandemic-Related Changes Will Bleed Into 2021 December 23, 2020 Hybrid workplaces, security concerns, and automation trends will face the channel in the coming year By Jeffrey Burt Whatever plans, strategies, and goals companies around the world had in place entering 2020 were made moot and thrown out the window only a […]...
By general
In Channelnomics
Dec 23rd, 2020
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Jeffrey Burt / Channelnomics Pandemic Adding Stress, Worry to MSPs: Survey December 23, 2020 RMM vendor Pulseway found the public health crisis impacted not only businesses but also their staff members By Jeffrey Burt MSPs – particularly smaller companies that in the best of times can be walking on the razor’s edge – are experiencing […]...
By general
In Channelnomics
Dec 23rd, 2020
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Michele Warren / Channelnomics Mitigating Cyber Risks With Faster Threat Intelligence December 23, 2020 Infoblox helps enterprises react quickly to potential security breaches By Michael Zuckerman, Product Marketing Manager, Infoblox A very well-known electronics firm was in the news last August as an alleged and unfortunate victim of a Maze ransomware attack. This att...