Are the CEO or just another Tech
Stuart Selbst / Stuart Selbst
Are you able to “pull the trigger” on a difficult decision without hesitation? Are you constantly caught up in the day-to-day grind? In my business I see too many business owners who waver about making decisions to move their business forward. People who can’t seem to consistently move from a “Sea Level” to a “C-Level” view.
As a business “coach” or consultant I have business owners asking for my help. We’ll jump through the hoops of discussing their business, what they are doing right and wrong. The MSP always, I mean 100% of time, tells me they know they need to do these tasks, but the standard excuse I hear is that they don’t have enough time to do all these tasks. I ask why they don’t hire someone to help. The have the typical small business owner fear of letting go and having someone else do some of the work. It’s what I call that the Boa Constrictor syndrome; holding on so tight to their business that they are slowly choking the life out of it. I promise you, if you are unable let go of some of the work you will never move your business forward.
I recently got an email from a small MSP asking me how much I would charge to come to their office for a week to fix their business. I thought about the project for a minute and replied with a few qualifying questions. I also consulted with a couple of my current partners about this potential project. Jeff Jewell of Jewell Computing Solutions is one of my partners I spoke to about this. Jeff’s thoughts were that while I’m good, I can’t fix a company in just a week. They have years of bad habits that need to be changed. I agreed with Jeff. So, I made the business owner two offers. One was to do 4 days on site with them in their office for a flat rate, period. The other option was to do the 4 days on site and if they sign on for a 12-month consulting contract I will credit back 50% of the fee, less my travel expenses to the 12-month contract. The business owner asked for 24 hours to think about it. Fine, no problem.
The next day I emailed the business owner just to follow up on his decision to move forward. He replied that he has been thinking about it and would like another 24 hours to make a decision. I wrote back asking him what is going to change in 24 hours. I said we have a lot of work to do and laid out what needs to worked on. I also came out and flatly told him that he needs to make decisions. Some are easy and some are more difficult, but he needs to make them for his business.
The business owner completely agreed with me and gave me his decision. He is now a new Stuart Selbst Consulting partner with a 12-month agreement. I will be going to his office at the end of the month and I am very happy that I have a new partner. But, I am even more excited that with a little encouragement he was able to make a decision for his business that I know will help him grow and prosper.
No one ever said that running a business was easy. There are decision to make on clients, employees, finance, marketing, office space, office supplies, conferences to attend and so much more. You as the business owner need to face your fears. Make these decisions and stand by them. Some will be good decisions and others will not be so good. The one thing that you will know is that it was your decision and no one should question it.
All the best in success,