Did You Know That CAPTCHAs Are Killing Your MSP Website Conversion Rates?
Stuart R. Crawford / Stuart Crawford
Ulistic doesn’t use CAPTCHAs but can still filter your SPAM. And at only $297 a month, it’s a bargain!
As an IT MSP you may find yourself focusing on only:
- SEO Rankings, and
- Algorithms that Google keeps releasing!
Many MSPs believe that user experience isn’t their problem; but they’re wrong. User experience is something all IT MSPs need to consider; and if you focus on this, your prospects will be drawn to you, resulting in more conversions.
CAPTCHAs (Completely Automated Public Turing test to tell Computers and Humans Apart) are a huge obstacle to your prospect conversions.
CAPTCHAs Are Simply Frustrating!
When you encounter a CAPTCHA, basically you’re being asked if you’re a person or a robot. This equates to: “Are you a thief?” This isn’t only frustrating, but insulting to your prospects. And it takes valuable time to undo these frustrations—if you can!
Literally every time your prospects see this box, it makes the hair on the back of their necks stand up on end. In their eyes your CAPTCHA is an insult to their integrity!
CAPTCHAs Create Barriers Between You and Your Prospects.
Did you know that if CAPTCHAs were turned off your MSP’s conversion rate would increase by up to 3.2%?
So What’s The Answer? — Ulistic!
Ulistic provides you the solutions you need to advertise your MSP without CAPTCHA’s and still reduce the amount of spam you receive without interfering with your users’ experience. Our MSP starter websites eliminate SPAM from polluting your ConnectWise, Autotask and email systems.
Consider what creates a better experience for your prospects:
- Is the amount of spam you’re receiving really worth losing prospective clients?
- CAPTCHAs are for robots, not for humans. Are your prospects robots?
Essentially, CAPTCHAs create a negative experience rather than a welcoming one. They frustrate your prospects, decrease your conversion rates, and they’re not helpful to visually impaired users.
Ditch CAPTCHA and Leave Your MSP Website & Marketing Solutions to Ulistic!