ULISTIC’s Newark Managed Services Training Was A Huge Success!

By Stuart_R_Crawford
In MSP Coaching
July 26, 2013

Stuart R. Crawford / Stuart Crawford

 It Reminded Attendees That MARKETING NEEDS To GET DONE!

Managed Services TrainingNewark, NJ (Jul. 25, 2013) ULISTIC’s Marketing Workshop in Newark for IT Managed Service Providers (MSPs) was a huge success. The Workshop was sponsored by:

ULISTIC’s President and Chief Marketing Officer, Stuart Crawford presented a “no-hype, no-BS and no-fluff” training for IT MSPs who want to increase their marketability and market share.  The agenda for the event included:

  • Realizing why you’re in the Managed IT Services business
  • Putting together an IT Marketing Plan that generates qualified leads
  • Designing the Perfect IT Sales Strategy
  • Mastering Telemarketing in-house to save money and get results
  • Using ULISTIC’s 17-Step Sales and Marketing Process to increase your close ratio to 80%
  • Dealing with and overcoming obstacles in your MSP sales cycle
  • Mastering MSP Sales Negotiations
  • Information about BDRs (Backup Designated Routers), Phone Systems, Security Solutions and more from our trusted sponsors

Attendees were pleased to take away these valuable marketing strategies and sent their rave reviews: 

“I liked your practical examples such as when you compared the two companies that were started at the same time, one company with two people and the other company that grew to 75. You were in the business before, so you understand what a business owner is going through. I also liked your emphasis on the practical marketing procedures to follow before an initial meeting occurs, such as mailing brochures, etc.”

Johnson Abraham, MCSE, CCNA, CFA, CCA
Managing Partner
ProTech IT Solutions

“I love a good process, so having your sales process broken down into steps is right up my alley. Aside from the boost a good sales and marketing plan gives, events like this remind me that MARKETING NEEDS to GET DONE. We’ve been in business for 16 years, going through the changes in IT from box builder to VAR to MSP (which we started in 2002) and sometimes that maturity causes baggage that needs to be brought to light through venues like this. Fresh ideas from fresh faces helps keep me focused and moving forward, and it’s presenters like you that do that for me.”

Wayne Libonati
Performance Connectivity, Inc.

In addition to the Newark Event, ULISTIC is also presenting programs in Chicago (August 22nd) and Seattle (September 19th).  For more information about ULISTIC’s Programs or to register for one of their upcoming sessions visit:




As MSPs grow they sometimes find they need to hop from consultant to consultant to address their increasing marketing needs. With ULISTIC as your MSP Marketing Partner in Success, you can be assured that whatever need you have, we’ll address it.  If we can’t, we’ll find someone who can.  We’re your “One-Stop-Shop” for all your IT MSP Marketing needs, now and into the future. For more information visit ULISTIC on the web at: http://www.ulistic.com/


ULISTIC’s President and Chief Marketing Officer, Stuart Crawford was honored by Calgary’s Avenue Inc. with “The Top 40 Under 40 Award” in 2007 for being an outstanding business leader; and Stuart was recognized as one of the “Top 20 Business Leaders of Tomorrow” by Business in Calgary magazine in 2008. Stuart has also won many Microsoft Partner Awards for his work in the IT community.

If you’d like to speak with Stuart in regard to your online marketing, social media plan or how to blog effectively, give him a call at 716.799.1999 ext 101 or email him at: scrawford@ulistic.com

Read More