‘Abundance’ of IT forces shift in competitive advantage

By VAR_Staffing
In Channel
June 28, 2013

VAR_Staffing / VAR Staffing

In any sports league, every team has access to the same equipment, training facilities and research data. However, as any fan knows, not all organizations are created equal. Despite the abundance of resources available to all, some stand far above the competition. This is not the only realm where this scenario is playing out, as a similar event is happening in the IT channel.

In a recent Harvard Business Review article, Aaron Levie described the ways in which IT has moved into every business. The advantage of having the biggest server farm is no longer there, as companies large and small now have access to the cloud, mobile devices and other innovations that have leveled the playing field.

"We're in the early days of yet another seismic shift in IT, this time driven by mobile devices, the cloud and a demand for technology experiences that match the simplicity of the consumer world. We are moving abruptly from an era of IT scarcity to one of abundance," Levie wrote. "This end of IT scarcity begs an interesting and important question. How do companies differentiate in a world where access to technology is no longer a competitive advantage?"

Levie argues that competitive advantage will come from the access to, and use of, information. The better your big data solution, the more you can capitalize on the latest IT solutions. To make this work successfully, companies need to have the right IT talent and resources to take advantage of the latest innovations. By partnering with VAR Staffing, any solution provider can find the impactful talent that will help its business regain its competitive advantage.

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