Tablets And Mobile Payments Present A Great Opportunity
Fact: today’s consumers shop and buy where it is most convenient for them. Tablets, smartphones, EMV, mobile payments, and alternative payments like PayPal and Google Wallet, are all rapidly changing the point of purchase experience. Over the next five years, U.S. consumers will adopt mobile payments at an accelerated rate, reaching $90B by the end of 2017. Furthermore, 80 percent use their smartphone to shop, and 4 out of 5 users access retail content on their phone.