Larry Was Right! 4Q GDP Declines…

By general
In Channel
January 30, 2013

/ SMB Nation

I’ve always felt that there is seasonality in the SMB channel. The “end-of-year” blues has been a common refrain amongst the media integration companies as SMB partners and sponsors are typically holiday budget lean because most of these unsophisticated entities operate on a simple calendar year. They are either out of do-re-me as year-end approaches and/or are marshaling up financial resources for the coming year. It’s something of a cash flow purgatory where more than one snappy salesman has questioned his or her intelligence quotient.

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