Beam Me Up, Scotty: Lessons from Star Trek

By Herman Pool
In Marketing
December 26, 2012

Kat / Vertical Axion


Every once in a while, it’s worth looking at ideas that have persisted for decades – there’s got to be a reason they’re still around, right? In our case, these “ideas” come in the form of a TV show by the name of Star Trek. Started in the mid-1960’s, the franchise is still going strong over fifty years later, even though much of the original cast has passed on and is no longer in the limelight. The original crew taught us a lot about friendship, teamwork, and yes, even business. Here are a couple of things you can learn from the Captain himself.

Your Crew Should Be Reliable

Who doesn’t want a team like that of the Enterprise? When tragedy or drama strikes, the team is prepared and ready to react like a well-oiled machine. It’s rare that the audience ever catches the bridge crew with their pants down.

So why wouldn’t you want the same thing for your well-rounded team members? You want members of your team to be self-motivated, independent, and willing to step out of their boxes and help with what’s needed at the time.

Kobiyashi Maru Proving Grounds

In the last Star Trek movie, we become familiar with the Kobiyashi Maru proving grounds. In the movie, we see that a young Kirk is fighting against a simulation of enemies. The test is impossible to beat; the enemies always win, plain and simple. The test is about handling an impossible situation well as everything falls down around you.

This kind of skill is important of course, bur Kirk would have none of it – so he simply changed the rules. When your business is up against a wall without much light at the end of the tunnel, make a decision about where you want to go and what you need to do to be successful. Don’t just deal with the pieces of your business falling apart – do something about it.

Keep your business in ship-shape, challenge your inner James T. Kirk, and meet challenges that face you and your business with confidence, pizazz, and a smile on your face. You should, however, keep your red-shirted employees safe from danger.

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