iPhone 5 vs. Samsung Galaxy S III

By Jay_McBain
In Marketing
November 12, 2012

Jay McBain / Jay McBain

I have had 4 smartphones in the past 52 days – not by choice – here is a summary of my personal experience:

I started with an iPhone 4 with AT&T and ordered the iPhone 5 which was activated on Sept 21.  Like many people, my expectations were sky high on the new phone and it didn’t quite live up to the hype.
For example, I was hoping for a longer AND wider screen.  I was hoping for NFC for payments and digital wallet. I was hoping for something that could chop veggies, blend smoothies and write blogs for me automatically.  
I will be interested in how Apple handles the next big announce.  It is not unlike a Presidential debate – lower expectations as far as you can and then meet or exceed them.
One funny story (at least afterward) was the maps.  I arrived in Atlanta and decided to walk from the center of downtown to the Sheraton.  The maps took me for a 1 mile walk in the wrong direction and landed me in the middle of a college campus.  
I used Google maps inside a browser to get me back on track and ended up getting hit by a car.  First time in my life – I was thrown 30 feet down the road!  Anyway, all is well – no injuries or lasting effects – but a lifelong memory about iOS 6 all the same.
Next business trip was to Las Vegas where my room was broken into as I slept.  They stole about $80 in cash and my shiny new iPhone 5.  Again, no injury or lasting effects, but now I was in need of a new phone.
The shortage of iPhone’s (no doubt causing a stock price drop for Apple right now) caused me to linger – perhaps for too long – in the AT&T store.  I started looking at the Samsung Galaxy S III and getting excited about the launch of the Galaxy Note 2.
My choices were simple – wait 3 weeks for an iPhone 5 (while using a 90’s era flip phone during that time) or get the Samsung Galaxy S III with a 30 day money-back guarantee.
My initial perceptions of the Samsung were:
– big, bold, beautiful screen
– replaceable battery
– memory expansion – I quickly bought a 64GB SD card from Amazon.com
– cool cover that snaps on back and protects the screen
– ability to control Android much better than the homogeneous Apple environment
After about a month, my initial excitement wore off and certain realities set in.  A couple of them would end of being deal breakers:
– battery life was dismal – I was getting 6-7 hours with minimal usage.  3-4 hours with heavier usage.  I figured that all of my apps were polling the network at different times so it really never slept.  Apple seems to have better integration.
– the unit ran warm/hot – I figured because it was always working it kept my pocket noticeably warm.
– button placement – having power and volume at same spot on either side – meant I was always either turning it off or muting it when I didn’t want to.  To push a button you need to put leverage on the opposite side, which didn’t work – especially on this larger device.
– Messaging, phone and voicemail are not integrated – I was forced to run the AT&T app for voicemail which doesn’t have a good notification engine.  Text messages were not shown on the screen and I ended up missing calls and texts.  Unacceptable for business.
– Android lacks unity and integration.  I felt I was using a PC from the 90’s with a bunch of shareware loaded.  Taking a picture, then switching apps to look at it and then switching again to do something with the picture didn’t make sense.
– Camera, while the quality is the same, isn’t on par with Apple.  The quality of the pictures was lower and the panorama didn’t work as well.  It was faster however.
– Typing and type-ahead was frustrating.  Apple is frustrating at times as well, but the Android keyboard was worse in terms of spelling, suggestions and corrections.
– I got a sense that app developers were going Apple first with new features and ease of use.  I got a sense most of my apps were n-1.
– Widgets were nice – getting real-time weather, sports, news, music, etc. was a nice touch without having to go into app.  I bet Apple will have this in iOS 7.
With 3 days left on my 30 day guarantee I was left with 2 choices:
1.  Go back to iPhone 5 (now in stock)
2.  Upgrade to Galaxy Note 2
I chose to go back to iPhone 5 because of the issues above.  While the Galaxy Note 2 with a huge 5.5 inch screen and stylus would have been perfect for me – none of the above issues from the Galaxy S III were properly addressed.
Upgrading from Android Ice Cream Sandwich to Jelly Bean is mostly a cosmetic one and doesn’t fix some of the core integration issues that I had.
So, that is my story.  4 phones in 52 days and I have made a final decision – Apple.  Of course, I will be looking to upgrade next year when Apple announces the iPhone 5w.  That will be a wide version with a 4.8″ screen similar to the Galaxy S III.  
It could have a quad core processor, NFC and more memory – but the main thing will be to fill in the iPhone narrow, iPhone wide, iPad mini to iPad regular product line.  
(Pure speculation of course, I don’t know anything more than you do!)

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