The Success Elevator is Out of Order; Use the Stairs

By Herman Pool
In Marketing
October 12, 2012

Kat / Vertical Axion


The title of this blog embodies one solid idea: every journey is taken one step at a time. The whole quote, by Joe Girard, goes like this: “The elevator to success is out of order. You’ll have to use the stairs…one step at a time.”

As a whole, entrepreneurs have become wiser over the years. They run the numbers, they read the material, they share their knowledge and they learn from their mistakes. However, one persisting hope remains – that someone who has a good, original idea is going to get rich through means such as Facebook, Twitter, or Instagram. For one reason or another, a person thinking that a leap of faith will bring them success remains a very consistent delusion.

Reality says otherwise. Even well-organized, successful start-ups know that it was not easy to get where they are (and it’s probably not easy to stay there, either).

Behind EVERY success is the overwhelming effort and sacrifice of someone. Someone worked ninety-hour weeks and forgot to eat. Someone else had to beg and borrow to get up and running. Henry Ford himself had to get on his knees and beg the Dodge brothers to build his new car design, even though he didn’t have any upfront cash to give them.

It’s good to be intelligent and passionate about what you’re doing, but it’s simply not enough – business requires work. Most of us are lucky and do get to skip something here and there, but you’re still taking one single step at a time.

If it makes you feel any better, that’s what everyone else is doing, too, and the only way most people ever reach success.

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