Surviving the Tough Times While Running Your Business

By Herman Pool
In Marketing
October 10, 2012

Kat / Vertical Axion


Every business runs into a rough patch here and there. It’s just part of running a company. Maybe technology doesn’t work or an employee makes a mistake and a dip in sales ensues. If you’re new to running your own business, these moments can be downright frightening. Here are a couple of things to do in those scary moments to remember to keep on keeping on.

Check out the Good Times in the Past

If you’re panicking or feeling like you’re at fault, relax. One of the best ways to reorganize your emotions is to look at a time when you faced a similarly bad situation and you have to rise above and overcome. Don’t think you have? Think again. We’re not talking about just business. Remember the last time you worried over something you couldn’t control and remember how it ended. Think about what you learned. Keep that in mind as you face the rough patch you’re going through now.

Take a Moment to Improve Upon a Weak Area

The most challenging rough patches are the ones that blindsided you. As you own your company for a longer amount of time, it gets harder for problems to take you by surprise, but it still happens. When they occur, find a weak spot in your business (and sometimes your personal life!) that helped the rough patch escape your notice. Be completely upfront and honest with yourself. Recognize the weakness, take a big breath, and correct it. It’s almost always hard work, but it’s also almost always rewarding. It’s also very empowering to be able to smooth over your own issues as an entrepreneur instead of having to go to someone else to take care of it. The more you define and destroy your weaknesses, the less rough patches you’ll encounter.

Take a Break

Get away from it all! Sometimes a person might just need a moment. Take the afternoon or day off. Get yourself away from the problems at work and go see the ocean or enjoy the local park. A rough patch doesn’t have to destroy you; use it to learn something new. Put yourself in a happy place where there is absolutely no room to worry about your problem. After you’ve recollected yourself, revisit and rethink the issue. A fresh mind can think of a thousand thing a weary and worn-out mind cannot.

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