Email archiving and cloud computing are being used, but many don't understand the technology

By Sonian
In Channel
October 9, 2012

Kayla Krause / Sonian

Email archiving and other cloud-based services are being used by the general public, but many still think that clouds are only big, white and fluffy puffs drifting over our heads. Even though email archiving and online shopping all use cloud services, most Americans are unsure about what the cloud really is.

Despite confusion, Americans recognize cloud computing benefits
According to a new national survey conducted by Wakefield Research, most Americans are a little confused about cloud computing, believing it relates to the weather. Interestingly, those who don't exactly comprehend what cloud computing is still recognize its benefits.

Cloud based services such as cloud email, cloud BI, cloud storage, email archiving and more are being used by employers looking to save time and money as well as employees who'd like to work from home in their underwear, reported the survey.

Most respondents believed that cloud computing was connected to the sky. Only 16 percent actually understand that a cloud is a network to share and access data from internet devices.

Fifty-one percent of respondents believed that stormy weather could affect cloud computing. While almost 33 percent believe cloud computing is a technology of the future, 97 percent are using the cloud in day-to-day internet use. Americans are using cloud computing in banking, social networking and file sharing.

"The most important takeaway from this survey is that the cloud is viewed favorably by the majority of Americans, and when people learn more about the cloud they understand it can vastly improve the balance between their work and personal lives," said Kim DeCarlis, vice president of corporate marketing at Citrix.

Enterprises are implementing cloud solutions
According to Forbes, the public's lack of knowledge has not stopped enterprises from employing cloud computing options. Despite cost, security and privacy worries, most enterprises agree with technological experts, finding these concerns a bit misguided.

"At this point, business executives have a good understanding of the cloud’s potential and its potential pitfalls," Valentin Bercovici, cloud and big data czar for NetApp, told Forbes. Bercovici went on to say that the public won't deeply understand cloud computing for another five years, though popular cloud email services will define the cloud until then.

According to Business 2 Community, email archiving systems and solutions can give companies back time they didn't know they had. If archives exist in the cloud, space on IT servers is cleared, helping the servers to run more efficiently, saving money.

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