Email archiving changes by large enterprises shake consumer confidence

By Sonian
In Channel
September 19, 2012

Kayla Krause / Sonian

Both Google and Microsoft have made dramatic changes to their email platforms in recent months in an attempt to make users more familiar with cloud storage and to attract more businesses to online-based email. But the transition may have done more to shake confidence in their services than promote it, according to a recent  ZDNet report. Changes to Microsoft's terms of service have particularly been garnering attention, as the Windows corporation decided to limit the ability for consumers to file class action lawsuits.

Microsoft also put a cap on the amount of data that can be stored on its services, regardless of whether the business has utilized its paid services or not. For businesses that are increasingly data-heavy, the changes to the ToS may slow down adoption rates and put a damper in Microsoft's ability to gain more of the email market.

Looking for alternatives: To the cloud!
Ironically, Microsoft's "To the cloud" slogan is a rather fitting phrase for those wishing to shy away from the software giant. There are many email archiving providers present in the cloud, such as Sonian, that offer-cost effective ways to manage incoming and outgoing correspondence. Rather than move an entire internal structure online, it may make more sense to use the cloud as a form of data backup and storage and not rely on a method to physically create data.

If companies have spent a significant amount on infrastructure and IT in the previous decade, transferring to online applications makes even less sense. Many businesses neglect the cost of abandoning currently functional and recently upgraded equipment. For them, cloud storage may make more sense as a way to supplement procedures and not replace them.

Such an approach may also give a company more stability. With email hosting providers like Google and Microsoft not only changing their policies, but completely restructuring the service quite frequently – see Google Postini and Google apps – employees may want more day-to-day permanence. Changes to email operations always come with a bit of a learning curve, and instead of relying on a third party to abruptly change or update services, companies can continue to host IT and email internally and use the cloud as a form of backup and archiving.

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