How Your Company Can Be As Successful as McDonald’s

By Herman Pool
In Marketing
July 10, 2012

Article By Vertical Axion

McDonald’s is incredibly successful. They have locations in most of the countries of the world, including some third world countries. One of the reasons they are so successful is because no matter where you are, their food tastes exactly the same – a burger in France will taste the same as one in California. Customers have come to expect the same quality out of every McDonald’s they visit, and that’s advantageous for the fast food joint. They are successful because they found a way to moderate their food at every location, not because they have the best food anyone’s ever tasted. So how can your business be as successful using tactics that ensure operational excellence?

Market, and Market Well

People buy food, and other things, from who they know and trust will give them what they want and need. This is part of the reason McDonald’s led the charge on stopping Pink Slime from being used in their burgers, and doesn’t allow hormones to be used in their beef cows. People trust them to be the best they can be, and that’s how they make sales. You want that kind of relationship with your clients as well. Develop and use a Customer Relationship Management system (also known as a CRM) to keep track of not only your current clients, but prospective clients as well. Maintain your CRM system and update it with conversations that have taken place in the past as well as contact information and reminders on when you last talked to the client.

Keep Track of Your Finances

Are you reviewing your financial statement every month? This statement tells a business owner how much they’ve lost and earned during the last 30 days, and a whopping 74% of small business owners say they don’t look over their statement on a monthly basis. These statements can help a business figure out where they should be going in the future and the mistakes they have made in the past. They are absolutely essential in managing a business correctly. If need be, hire someone from the outside to help you go over the statement every month, or risk not knowing how to plan out your company’s future.

Develop New Products

Just because your company is successful with the products it is currently selling doesn’t mean you shouldn’t have a team that continues to develop new services. A company that stays stagnant in what it offers is less likely to survive when times get tough. Like with everything, your employees should be documenting the developmental process. New employees should be trained in how to follow the system as well so everything is executed in a logical manner. If you can come up with one or two new products a year, you’re on the right track – even if you don’t implement them right away.  McDonald’s comes out with some kind of promotional item once every three months, and some of them make the company so much money they continue to offer them. So even though each and every one of your ideas may not make you a huge amount of money, it will keep up public interest in your company.

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