Business Travel Demo

By Steve_Noel
In MSP Coaching
May 24, 2012


Let’s say you are packing for a business trip and you can
only take a carry-on. I can see the guys nodding yes and the girls wondering
what they are going to do about shoes. Right away we can see a difference in
how people pack. What you think is essential, I see as optional at best, and
frivolous at worse. So what are the essentials? Well, it depends…

 What kind of meeting
is it? Formal? Casual? Business casual? Where is it? In the South? North? West
Coast? Winter? Summer? Every one of these items may effect what you pack. It is
the same with your demos.
For every demo, there is a perfect combination of things we should
show and things we shouldn’t. In 25 years of demoing, I’ve had that happen
maybe a dozen times. These were the times the demo was packed just right. Most
of the time I forget to pack something, or drag out that old sweater I never
seem to need but can’t leave at home. Just because the demo isn’t perfect doesn’t
mean it wasn’t good, or even great.

What makes the difference between a demo that is perfect,
great and good? Thinking about the demo and packing correctly. As I said
before, packing perfectly is hard, but there is a trick you can use. When I
pack for a business trip I always do two things. One, I travel in business
attire, I have had airlines lose carry-on luggage before. When you land at
midnight and have a seven o’clock presentation, I can tell you there are no
stores open, and wearing a Black Sabbath tee shirt, shorts and flip flops will
give you less credibility than you would think… Two, I pack an emergency kit.
It is a little bag that has a little bit of everything in it. Safety pins, duct
tape, eye glass screwdriver, couple of wire ties… lots of stuff… It has saved
my trip, let it save your demo too.

Now maybe a wire tie will fix your demo, but what I have in
my demo emergency kit are workflows. Smooth, slick, logical workflows. These
workflows are generic enough to cover a lot of bases if your “custom” demo
script missed the mark for some reason. You may have packed for San Fran and
ended up going to San Antonio.
Plan your trip, check the weather, pack your bag and plan on
something to go wrong and your trip will always be successful. 

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Author: Steve Noel