Robin Robins is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms. She has developed and authored the Technology Marketing Toolkit System which is considered to be the definitive guide to marketing technology products and services. To date, over 2,800 IT business owners from around the world have purchased and implemented this marketing system in their business.
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published in VAR Business and Sales and Marketing Magazine. She currently writes a monthly column for eChannelLine.com, SMB Nation Partner Magazine, Microsoft’s Partner web site, and runs the largest sales and marketing coaching program in the world for IT consulting firms.
In addition to her extensive experience with IT service firms, Robin has also developed marketing strategies for over 3,900 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools & universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales driven organizations in the world.