[VIDEO] Why partner with Sonian?

By Sonian
In Channel
February 14, 2014
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Sonian Marketing / Sonian

Why partner with Sonian?
Jenn McAuliffe, Sonian’s VP of Sales, details our collaborative approach to partnership and the opportunities to solve customer challenges while growing your business.
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My name is Jenn McAuliffe, I’m the Vice President of Sales at Sonian. I’d like to tell you why partnering with Sonian is a profitable decision for your business.

In today’s world of everything’s online, information is everywhere. The amount of information assets that a company is building over a day, a month, a year is just staggering. Our application is a perfect application to help solve very real data management problems for customers.

If you’re anybody who’s selling SaaS – email, file share, storage, backup – you’ve already got that great distribution plain established for your customers. Sonian’s just another add-on that you can put onto that, that’s really giving you an extra way to earn monthly recurring revenue. So, as much SaaS offerings as you have for your customers, you should absolutely consider Sonian to be another piece of that portfolio.

When you come on board with Sonian as a partner, it’s a really exciting time. We have a great onboarding program. Whether you’re a sales rep, service delivery rep, a customer service rep or a marketing team member, we’ve got all sorts of programs that can make those people very efficient, very quickly with our solution.

Every partner who comes to Sonian gets a dedicated sales rep who really takes them through the process of how they can be a successful partner. And it’s not just the selling of Sonian, it’s the marketing of Sonian, it’s making Sonian operational in your environment, it’s making Sonian attractive to your customers.

Our partners absolutely should expect something that yields high monthly recurring revenue and low service margins. And part of the value of Sonian to our partners is that we’ve got this great application that solves your customer problem while you’re making money and you’re not spending a lot of money to do it. So in today’s SaaS world, those two elements are a combination for winning success.

About Sonian


An early innovator in cloud-based archiving, Sonian preserves, protects and presents the world’s valuable data. More than 14,000 customers in 40 countries trust Sonian’s proprietary Information Discovery Cloud™ platform to securely archive and quickly search Electronically Stored Information (ESI).

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