As Microsoft Aspires to Apple Model, Channel Must Change

By general
In Channel
September 4, 2013
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Larry Walsh / Channelnomics

Microsoft is taking a big risk in buying Nokia’s handset business. Success could look something like Apple’s juggernaut complete-stack software-device model. Failure could make Microsoft the next Blackberry. In either case, the sprawling Microsoft channel will have to adapt, and mostly on its own.

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