The Most Influential People In The Channel
USA Today Sports recently published a special magazine focused on the most influential people in MMA (mixed martial arts). For those who don't know, I'm a huge fan of MMA. The sport has undergone amazing growth over the past 10 years. The UFC, the leading MMA promotion in the world has been valued by Forbes analysts to be worth between $1.5 and $2 billion. The company, which gained an audience first via monthly pay-per-view events, then with a deal with cable channel Spike TV, inked a deal last year with network powerhouse FOX, giving the company its biggest potential audience yet. Today, the promotion holds monthly pay-per-views and regularly features events on FOX, FX, FUEL, and the new FOX Sports 1. Additionally, clothing lines, sports drinks, and other lifestyle retail items have spun off of this sport. All said, MMA has become huge business and there are a handful of people who've been a big part of making it so, driving the industry to succeed. This got me wondering about the IT reseller channel. Who are the most influential people? CRN and other magazines have done reports on channel chiefs, top women, and so on, but I don't think I've read anything about *influential* people.