Social media has become a way of life in today's day and age. From general sites like Facebook and Twitter to sites like Instagram and Vine that are specifically designed to facilitate the sharing of multimedia, people are able to post their thoughts from anywhere with a couple touches of a smartphone screen. However, this can lead to a number of problems when used irresponsibly.
The business sector has been the victim of employees using social media and posts going viral for all the wrong reasons. Over the last few months, there have been stories of fast casual restaurant workers sharing pictures of themselves engaging in unsanitary actions around food products and there are countless examples of people complaining about employers online.
"Any company, big or small, needs a social media policy to protect their reputations," Wright told OPEN Forum in an email. "Even if their company has no social media presence, their employees may be creating one by virtue of their actions online."
For non-tech savvy companies and executives, it can be difficult to enact a social media policy and get employees to buy in if they do not understand the technology and how to use it. Many businesses have instead turned toward VARs and MSPs that specialize in social media to help them outline a practice that educates employees, clearly defines what constitutes confidential information and lays out consequences if policies are broken.