Business email isn't going anywhere

By Sonian
In Channel
March 20, 2013
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Kayla Krause / Sonian

This probably won't come as much of a shocker, but business email isn't going anywhere. Even as consumers switch to texts and social posts to communicate with each other, businesses have begun to rely even more heavily on the trusty email. In fact, according to a recent study from the Radicati Group, the number of business emails is expected to increase by 13 percent each year between now and 2016

What does this mean for your business? The obvious answer is that it means you will have to handle a lot more emails in the coming years. However, there are also several other subtler consequences of the blooming business email trend.

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One reason that business emails are getting more complicated is because there are so many more ways to send and receive them. Smartphones, tablets, laptops – these are all common devices your employees can use to send, receive and store emails. This isn't always a problem, but it can turn into one quickly.  One way that businesspeople are using to prevent this device explosion from turning into a logistical nightmare is email archiving.

Email archiving makes it easy for you to save every email you and your employees send and receive. Instead of worrying that an email sent to a tablet, for instance, will fall between the cracks, this service puts your mind at ease by creating a permanent, easily accessible, cloud-based storehouse for all your business emails.

Here to stay 
Why should you invest in email storage? The fact that business email remains strong has as much to do with email's inherent benefits as it does with inertia. 

"[Email] does what it's designed to do quite well, which is allow us to securely communicate on a one-to-one or one-to-few basis," Rob Koploqitz of Forrester Research told ComputerWorld. "It's still an efficient way of communicating, almost in real time."

Knowing that email will remain a vital part of business operations for years to come makes it more important than ever to improve your company's method for handling them. With more incoming and outgoing emails than ever, businesses need to have a failsafe and foolproof way of preserving, organizing and accessing them. Email archiving is exactly that: the perfect way to keep your business communications safe and at-the-ready. 


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