Brand Power Is an Overlooked Channel Asset

By general
In Channel
January 17, 2013
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Channelnomics Perspectives / Channelnomics

Many corporate brands are synonymous with their products and reputation, and some even transcend market identities to become nouns and verbs in our lexicon. Despite many examples of brand power, the majority of IT solution providers overlook the cultivation of their identities as part of their value proposition.
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