Don’t Be Quick to Stop Marketing

By general
In Channel
November 20, 2012
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Channelnomics Perspectives / Channelnomics

The never-ending pursuit of lead generation causes many marketers to stop initiatives that are, in their estimation, underperforming. But what many organizations fail to understand is that marketing encompasses a continuum of activities that result in a strategic outcome. It is a process that demands persistency and consistency in programs that aren’t necessarily geared toward short-term returns.
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