IBM Retires Lotus, Focuses on ‘Social Business’

By general
In Channel
November 19, 2012
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Larry Walsh / Channelnomics

After 17 years under IBM ownership, the iconic Lotus name is being retired, relegated to the long list of tech brands that have gone the way of the dodo, DeLorean and Twinkie. The move clears the way for IBM to make its brand dominant in the rapidly expanding social business segment.
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