Channel Goal: Be More Valuable than a Toilet

By general
In Channel
October 15, 2012
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Larry Walsh / Channelnomics

The channel often speaks about the value it delivers in technology solutions, integration and support. At the same time, it’s constantly fighting competitive and economic forces that drive down prices and profitability. Buyers want value, and it’s incumbent upon solution providers to prove value. A simple test: Is your solution more valuable than a toilet?
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