Businesses look to reduce the amount of employee time spent on email
Kayla Krause / Sonian
Email can be one of those business practices that people tolerate, but, for the most part, it annoys employees more than it helps them. This is not to say that email has somehow lost its usefulness – rather, the fact that the medium has become so saturated and is one of the primary focuses for B2B and even B2C communication means that opening up an inbox has lost some of its charm from a decade ago.
Simply imagine of AOL's trademark "You've got mail" slogan played every time a message was received. People who didn't have their computers on mute would be openly chastised by coworkers. Employees would do everything they could do make sure they would never hear those three little words again. Thankfully, email providers were quick to realize that categorization and searchability of communication is more important than openly announcing the arrival of every message, and we can all breathe a little easier knowing that we aren't being audibly bombarded by clients, customers and coworkers.
Can automation help?
Technology has created a much more automated workplace. From lead generation to email marketing and even telephony, workers are able to achieve business goals faster. While this hasn't correlated to less working hours per employee, it means that tasks are getting much easier to manage. So why haven't technological breakthroughs correlated to a lessened amount of time each employee spends on his or her email account?
Simply put, email is dense and difficult to wade through at times. Monday morning inboxes can see tens or even hundreds of messages waiting to be read, and many of these correspondences are downright pointless. Spam filters have helped, but beyond that we have chain letters and single-word reply chains.
Cloud intelligence is important. Email is increasingly taking place in the cloud and more businesses are turning to cloud archiving solutions in order to improve their employee reaction time while reducing the cost of the communication's physical storage. More programs need to be put in place to rate incoming email by priority rather than date. Business2Community argued that email should be embraced rather than put aside. It has proven to be a very strong medium for communication and has potential to be much more, but only if employers are willing to take a look at the platform and find ways to reformat it into a more business-oriented infrastructure.