Blue Coat Ups Ante With Channel Revamp

By general
In Channel
September 18, 2012
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Stefanie Hoffman / Channelnomics

Secure Web Gateway firm Blue Coat Systems Inc. is overhauling its channel program with a tough new set of standards designed to weed out the dead weight and inspire partner investment and loyalty. The problem is, the new policies could also serve to create a channel backlash that compel partners to jump ship and align with competitors.
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