Marketing Never Happens With One Hit

By general
In Channel
August 30, 2012
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Channelnomics Perspectives / Channelnomics

Vendors have grown accustomed to settling for one-hit-marketing-wonders, or short-term programs that produce an increasingly lower return. In order for technology vendors to get most bang for their buck, they need to plan marketing beyond the current quarter and focus on ways to engage their partners for better, more sustained customer relationships.
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