What Managing Your Own Social Media is Really Costing You

By Herman Pool
In Marketing
August 17, 2012

Article By Vertical Axion

Social media is one of the largest resources for small businesses. Still, that doesn’t mean that every small business has the time and capital to really harness the power of social media management. The alternative is to make wise choices on what gets done and what gets left behind. To do this, it’s important to know what social media management really costs. Here are a couple of things that are worth finding the numbers for.

The Content You Create

Content is incredibly important in small business marketing. When you decide that you need to update your social media platforms with content, you need to figure out how often you want to post interesting stuff. Do you already have a blog you can sync with your Facebook and Twitter, or do you need to pay someone to write that, too? How often do you think you need content, and who will create it and update it? It’s important to know if you already have the staff on hand or if you will need to hire someone new.

Checking the Pages and Engaging Customers

Now that you have the social media pages up and running, and your content is all organized, it’s time to start checking your pages for new inquiries and comments. All of your pages will need to be monitored regularly so that anyone who posts to the pages is not forgotten. How often they should be updated and checked is up to you, but once or twice a day is pretty standard. Again, you also need to know if someone that’s already on your staff can do this, or if you will need to find someone new. Just finding someone who has the skills to manage social media can cost a bundle.

Result Measurement Programs

Now that you’re on the right track with your social media, it’s time to measure the results of your hard work and effort. You can find some good analytics tools for decent prices, but some of them can cost hundreds of dollars a month when you need specific tools and measurements. Once you have the data, you need to consider how much it’s going to cost you to analyze it, review it, and do what needs to be done about numbers that don’t look good.

All of these things can take tons of time and money, but when you want to do social media and don’t have big bucks, you should consider Vertical Axion’s Internet marketing packages. They’re reasonably priced and almost all of your social media is done for you, which clears up your day so you can focus on bigger things.

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Author: Kat