Is There A Marketing Opportunity Around National Donut Day?
Article By Stuart Crawford
There sure is…wouldn’t it be great if you sent donuts to all your important clients on June 1. Just to say thanks. We all need a great reason to reach out and touch our clients…now you have one. If buying a few dozen donuts is not in your budget how about hooking up with the nearest Dunkin Donuts or Krispy Kreme to partner with them. They hand out your postcard to everyone that comes in and you do up a postcard inviting people to celebrate this national holiday. Kind of ironic to say this…but come on..think out of the box here folks.
Although police officers have been forever stereotyped as perpetual doughnut munchers, the truth is most people enjoy eating donuts. And on Jun. 1, 2012, folks throughout the U.S. can celebrate National Doughnut Day by stopping into a nearby Dunkin Donuts or Krispy Kreme or one of many other doughnut shops to get one of the deep fried delights for free.
Every year, the first Friday in June serves as the day that we celebrate National Doughnut Day. Although today, it’s considered fun and frivolous, National Doughnut Day was established by the Salvation Army in 1938 as a way to honor women who passed out doughnuts to U.S. troops during World War I. It also served as a fundraiser for the Salvation Army to do something to help those in need during the Great Depression.
This year, Dunkin Donuts, which has franchises as far away as India, will give a free doughnut to everyone who purchases a beverage. On the other hand, Krispy Kreme, which is also an international franchise, will give one free doughnut to everyone who comes in, no purchase necessary.
Doughnut Day still serves as a fundraiser for the Salvation Army. So, unless you have a medical reason for not doing so, this year, on Jun. 1, show your love for helping others by giving in to your love of doughnuts. Whether you crave cake doughnuts, the traditional pastry doughnuts or flaky French crullers, stop in to a nearby doughnut shop and indulge … even if it’s only one day out of the year.
For the Canadians…not sure if Tim Horton’s acknowledges National Donut Day in Canada, they may in their handful of US stores.
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Author: Stuart R. Crawford